Who it’s for
Small businesses usually pay for three separate email products: mailboxes for the team, a newsletter tool and a service that sends receipts and password resets.
What needed to change
That means three bills and three dashboards, plus DNS records (SPF, DKIM, DMARC) that decide whether emails reach the inbox or land in spam. Most owners have never heard of them and shouldn’t need to.
What we built
How it works, step by step
- [01]
Choose mailboxes, newsletters or app emails
- [02]
Add your domain and the records are generated and checked
- [03]
Create mailboxes or an API key
- [04]
Send team mail, newsletters or app emails
- [05]
Delivery events flow back and bad addresses are suppressed
Results so far
mailboxes, newsletters and app emails
API requests per key, with safe retries
every sequence step, with an audit log
Decisions that mattered
- [01]Rent the heavy infrastructure (mailbox hosting and bulk sending) and own the customer experience.
- [02]Swappable email providers behind one layer, so a vendor can be replaced without touching the product.
- [03]A separate sending subdomain for every customer to protect their main domain.
The technology
For anyone curious about the tools. You don’t need to know any of this to work with us.