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[ Case study ] Founders & small business

One AI assistant that runs the day-to-day for founders who work alone

One AI assistant that knows your brand and handles your marketing, content, inbox, CRM and meeting follow-ups when you ask.

AICEOPurely PersonalSaaS platformLive, with real users2026
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AICEO product screenshot
AICEO: product screenshotaiceo.in
ClientPurely Personal
IndustryFounders & small business
ProductSaaS platform
RoleCo-founder & core engineer
[ 01 / 07 ] About the client

Who it’s for

Purely Personal serves solo founders and coaches who end up doing their own marketing, design, copywriting, social media and CRM, spread across five to seven tools that don’t talk to each other.

[ 02 / 07 ] The challenge

What needed to change

Generic chatbots forget the brand every session, and every tool needs its own login and learning curve. Founders wanted one assistant that remembers their business, asks a question or two, and then actually does the work.

[ 03 / 07 ] The build

What we built

  1. [01]
    A CEO chat, typed or spoken, that asks one or two questions and then hands the work to specialist AI agents
  2. [02]
    Six specialist builders: newsletters, landing pages, squeeze pages, lead magnets, Instagram story sequences and DM sequences
  3. [03]
    One-click publishing of landing pages, and a content calendar that schedules and posts LinkedIn and Instagram content
  4. [04]
    Brand DNA (logo, colours, fonts, voice) and long-term memory about the founder
  5. [05]
    An outlier detector that finds a creator’s posts performing 2×, 5× or 10× above average
  6. [06]
    An AI inbox for Outlook and other mail providers, with AI-drafted replies
  7. [07]
    A CRM with two-way GoHighLevel sync, and revenue from Stripe, Whop, Shopify and Kajabi in one view
  8. [08]
    Meeting bots that join Zoom, Meet and Teams and return summaries and action items
  9. [09]
    Team workspaces with roles, forms and credits: chatting is free, creating something uses credits
[ 04 / 07 ] How it works

How it works, step by step

  1. [01]

    The founder asks by chat or voice

  2. [02]

    The CEO loads the brand, memory and live data

  3. [03]

    A specialist agent does the job

  4. [04]

    The founder edits the live preview by talking

  5. [05]

    One click publishes, schedules or sends it

[ 05 / 07 ] Results

Results so far

6

specialist marketing agents

8

integrations users connect (Stripe, Shopify, GoHighLevel and more)

Live

with real users

[ 06 / 07 ] Key decisions

Decisions that mattered

  1. [01]
    One focused agent per content type, coordinated by a planner, so the AI stays on task.
  2. [02]
    No dependence on a single AI vendor. Every request falls back to another provider automatically.
  3. [03]
    Measure before optimising. A benchmark traced slow image generation to a quality setting, so the model didn’t need replacing.
[ 07 / 07 ] Under the hood

The technology

React 19 + ViteNode.js + Express on RailwaySupabase (PostgreSQL, Auth, Storage)Claude, Grok, OpenAI and Gemini with automatic fallbacksRealtime voice + speech-to-textRecall.ai meeting botsStripeNetlify

For anyone curious about the tools. You don’t need to know any of this to work with us.

[ More work ] Keep reading

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Have something to build?

Tell us what’s slowing your business down. We’ll give you an honest view of what software can fix and what it can’t.

[01]Project

Product build

From idea to launched product. Clear scope, weekly releases.

[02]Ongoing

Ongoing partner

Your part-time technical lead: new features, fixes and advice every month.

[03]Add-on

Add AI to your business

An AI assistant, automation or private AI added to what you already run.

Book a call»abbasiali336@gmail.com»WhatsApp +92 304 6998355»